difference

Traditional network marketing theory, put forward only the needs of SMEs should Jian Zhan, while the right has not been carried out specifically how Jianzhan concrete and in-depth study and discussion. Emerging Web 2.0 marketing theory suggests that small and medium enterprises should be established to Marketing website.

In today's SME business Jianzhan very common circumstances, SMEs have a more in-depth knowledge and understanding, they gradually begin to understand, not build a simple business website, we can achieve to develop network services The purpose, that is profit.

SMEs must first establish marketing websites, the network can be effectively transformed into business opportunities, so as to achieve the ultimate marketing purposes. This marketing-based website, is based on marketing goals small and medium enterprises to conduct site planning, has a good search engine performance and user experience, a comprehensive impact assessment system that is able to use various means to be organic visitors into customer service in the small and medium enterprises marketing purposes website.

Integrated marketing

For the choice of marketing, web 2.0 marketing theory holds that the right amount of traffic as much as hunting should not be Zhiqiu, but should strive to accurate. Accurate flow will be more effective. How to get accurate traffic? It should be addressed to the SME's industry, product and customer characteristics, the implementation of targeted marketing campaigns.

Traditional marketing is too simple, rough and scattered, unable to unify the integration can not be comprehensively and systematically carried out marketing activities. "A lot of internet marketing products, such as network real name, search engines, online advertising, electronic maps, online customer service and so on. These products are not among the service providers for effective integration, are fighting single-handedly, all the marketing tools in a single provide SMEs with online marketing services. "has nearly ten years experience in network marketing network marketing experts, Shanghai Zhou Kai had rushed the case indicated.

From a single marketing approach to a variety of marketing integration, Web marketing 2.0 reflects the precise characteristics of the theory is not only demand, but also a variety of different marketing approach to a very good blend of features. So that it can be more comprehensive and more effective integration of a variety of effective marketing channels for our own use, avoiding the "one-man operations, are weak," shortcomings.

Of results-oriented

The effect of network marketing, network marketing 2.0 that should be carried out in two ways to grasp. Not only to note that the number of virtual traffic, but also real business opportunities into results-oriented. Effectiveness of marketing, network marketing, network marketing 2.0 is more than the traditional concern and attention.

In an effort to flow results in transforming the business opportunities, network marketing, 2.0 summarize, not only strive to content displayed on the detailed, complete, reasonable, but also in the transformation of deep plowing on the means of secret agents, to provide a means of diversification into options, potential customers according to their the use of custom, select an effective means of communication.

Obtained through the conversion tool business information and business opportunities for SMEs to obtain a concrete expression of forms. An advisory phone, a message information is of potential customers contact and so on, are both a business opportunity concrete manifestations. Network Marketing 2.0 that the right business information to SMEs is the ultimate access to the best rendering into effect.

Conclusions and Case

Based on the above, you can network marketing 2.0, the specific content of the theory summed up as built-marketing sites, hunting precise flow, high efficiency to promote business opportunities for transformation trilogy. Only three steps to fully consider the contents of the various segments of intensive cultivation, will it be possible to do the best network marketing for SMEs.

Web Marketing 2.0 theory is rushed by a combination of industry experts Shanghai 10 years experience in network marketing advocated by the theory, this theory more adapted to local SMEs. This theory, we can better help SMEs in the Internet business, access to significant network marketing business opportunity.

SMEs demand for network marketing is very broad, this theoretical system will undoubtedly have great prospects. We believe that, with the majority of SMEs in the domestic network marketing business of development, the theoretical system will eventually be widely used recently become the majority of SMEs in developing the Internet business to guide the mainstream guiding ideology.